Admiral Nelson by Steve Chorney. Step aside Captain Morgan and all ye pirates of the Caribbean, there's a new attraction on the high seas of spiced rum, Admiral Nelson. As a competitor for the Caribbean Spiced Rum market this advertising concept illustrated by Steve Chorney is designed to give Captain Morgan 'a run for his money.' The brand is based on one of England's most enduring Naval heroes, The Lord Admiral Horatio Nelson, who did in fact have an 'Admiral Magnetism" both over his crew and the public at large. Now, thanks to the advertising firm of Geileon of St. Louis, Missouri the fiery redheaded, one eyed scalawag is also a ladies man. Ah, the power of advertising. Watch out Captain, the Admiral has arrived!